How Does Canva Make Their Money?

Canva is a popular graphic design platform that allows users to create a wide range of designs, from social media posts to business cards.

But have you ever wondered how Canva makes money? In this article, we'll explore the different ways Canva generates revenue.

Subscription Model

One of the primary ways Canva makes money is through its subscription model. Canva offers a free version of its platform, but users can also choose to upgrade to Canva Pro for a monthly or annual fee.

Canva Pro offers additional features and benefits, such as access to premium templates, unlimited storage, and the ability to create a brand kit.

Marketplace

Another way Canva generates revenue is through its marketplace. Canva allows users to purchase premium elements, such as stock photos, illustrations, and icons, to use in their designs.

Canva takes a percentage of each sale made through the marketplace, which helps to generate revenue for the company.

Enterprise Solutions

Canva also offers enterprise solutions for businesses and organizations. These solutions include features such as team collaboration, custom templates, and brand management tools.

Canva charges a fee for these enterprise solutions, which helps to generate revenue for the company.

Advertising

While Canva does not rely heavily on advertising, the company does offer advertising options for businesses and organizations.

Canva allows businesses to promote their products or services through sponsored content on the platform. This generates revenue for Canva while also providing businesses with a way to reach a wider audience.

In Short

Canva generates revenue through its subscription model, marketplace, enterprise solutions, and advertising options. By offering a range of products and services, Canva has been able to establish itself as a leading graphic design platform while also generating revenue for the company.