How Does Canva Do Marketing?

Canva is a popular online graphic design platform that allows users to create a wide range of visual content, from social media posts to business cards and presentations. But how exactly does Canva do marketing to attract and retain its users? 

What Are Canva's Main Marketing Strategies?

• Content marketing: Canva creates blog posts, tutorials, and other educational content to help users improve their design skills and promote the use of Canva.
• Social media marketing: Canva has a strong presence on social media platforms like Instagram, Facebook, and Twitter, where it shares user-generated content and promotes its own templates and designs.
• Influencer marketing: Canva partners with influencers and celebrities to showcase their designs and promote the use of Canva to their followers.
• Email marketing: Canva sends regular newsletters to its users, featuring new templates, design tips, and other updates.
• Search engine optimization (SEO): Canva optimizes its website and content for search engines, using keywords and meta descriptions to attract organic traffic

How Does Canva Use User-Generated Content in its Marketing?

Canva encourages its users to share their designs on social media platforms and tag Canva in their posts. Canva then shares these user-generated designs on its own social media channels, showcasing the creativity and versatility of the platform.

This not only promotes Canva but also inspires other users to create their own designs and share them on social media.

That being said, most of the traffic user base comes from organic search results and Canva knows that - that's why they spend a lot of effort and resources to publish as much content and articles as possible.