Why Was Canva So Successful?
Well, first of all Canva IS successful. They seem to be doing better than ever. Breaking records for active userbase, revenue, valuations - you name it.
Why Was Canva So Successful?
As with everything in life, it's usually two things that get you to become really successful: hard work and a lot of luck.
Canva had a good idea and they implemented in a way that is accessible for anyone, no matter if the user had or not previous design knowledge.
They created a great tool, with hundreds of thousands of templates, images, effects, videos, you name it. They have a great bunch of tools and resources you can use for anything you can imagine.
And yes, they were at the right place and at the right time. They capitalized on it, took big risks and ended up creating something great.
The market things so too, since they currently value Canva at over 40 billion dollars.